Gender Stereotypes as a Reflection of Women - 2463 Words

Introduction The media holds up a mirror to our society. As condemned as the media may be, it does reflect much truth and reality. This is especially so for comics and advertising media because they are very much inspired by our daily lives and struggles (Klein, 1993). Commercials and comics should never be solely regarded as the promotion of tangible objects as they carry subtle messages and reinforces certain ideas subconsciously. Gender roles are underlying and recurring themes in these commercials and it is crucial to understand the development of the images media portray because they have a strong correlation with the society. As these forms of media dominate the industry, we have to be wary of how it validates and ascertains†¦show more content†¦Emotional needs Advertisements often depict women reclining or lying on objects, which convey dependence and appeasement (Cortese, 2008). Similarly, â€Å"love and romance comics reinforced the desirability of women making choices and sacrifices for love.† (Klein, 1993, p. 62) Duncombe and Marsden reported that in their own study, women told the interviewer they wanted their partner to signal attachment, by unprompted intimate or romantic gestures and actions, because this would make t hem feel emotionally special (Delamont, 2001). In addition, Williams found that emotional sustenance in marriage is especially important for women (Thompson amp; Walker, 1989). A woman’s emotional need for companionship and love can then be seen to be largely fulfilled by a man, as conveyed in a woman’s image of insufficiency (Cortese, 2008). A regular issue with marriage is when a woman feels that she has not achieved the level of emotional intimacy with her husband, which she needs, deserves or wants and thus, her unhappiness results in the contemplation of a divorce (Delamont, 2001). Women’s desire for the affection of men consistently prompts them to attract men’s attention. However, men are less expressive with words and often show their emotional intimacy through sexual activity (Delamont, 2001; Thompson amp; Walker, 1989). This is repeatedly reflected in the advertising media and comics and demonstrated by how women construct themselves to be objec ts for the male gazeShow MoreRelatedGender Stereotypes as a Reflection of Women2453 Words   |  10 Pagesof tangible objects as they carry subtle messages and reinforces certain ideas subconsciously. Gender roles are underlying and recurring themes in these commercials and it is crucial to understand the development of the images media portray because they have a strong correlation with the society. As these forms of media dominate the industry, we have to be wary of how it validates and ascertains our gender perceptions, which governs the way we behave and expect others to behave. Commercials have beenRead MoreGender Roles Of Women s Literature1661 Words   |  7 Pages The way in which gender roles are portrayed in children’s literature significantly contributes to the development of our youth’s understanding of their own gender’s role and how they are perceived by society. It is important for children to understand gender roles because gender roles are an essential cog in the perpetual machine that develops our society, but these cogs have been replaced with newer, more up-to-date cogs over recent years, so to speak. As society has changed, so has the typicalRead MoreGender in the Mass Media- Projecting Masculinity1397 Words   |  6 Pagespresentation of gender in the mass media and projection of masculinity The mass media play a significant role in a modern world, by broadcasting information  in fast pace and giving entertainment to vast audiences. They consist of press, television, radio, books and the Internet. The latter is now the most developing medium, however, TV also has a wide field of influence. By creating a certain type of message, media can manipulate people’s attitude and opinions. GENDER STEREOTYPES IN MASS MEDIA Read MoreGender And Gender Roles1099 Words   |  5 PagesThe topic of gender roles is a subject that has been discussed and argued upon for several years, regarding the depiction and expectations of what it means to be a man and, conversely, what it means to be a woman. Along with the topic comes what and how society defines masculinity and femininity. Society has given men the title of being masculine due to the reflection of   dominance, strength, aggressiveness, independence , and the use of interpersonal skills. Whereas society has given females theRead MoreCritical Analysis On Gender Stereotypes1072 Words   |  5 Pages Critical Analysis on Gender Stereotypes in the Workforce Yesenia Bachez California State University, Los Angeles Critical Analysis on Gender Stereotypes in the Workforce Despite various changes in the workforce, it is apparent that gender stereotypes are not extinct and are still very powerful generalizations. Through this reflection paper I hope to successfully analyze gender stereotypes and the impact they have on the workforce. Gender stereotypes influence our judgment andRead MoreRandomly Select Films From Netflix Popular Movie Section1354 Words   |  6 Pagesthan women. We can assume that the influence film has had on popularizing gender-stereotypes created a butterfly affect that has created a stigma against women from being seen as leaders; since film is also a depiction of reality, due to this fact, the opportunities for female lead roles are limited. This project will analyze gender-stereotypes with an emphasis on conformity, to better understand the characteristics and frequency of leading male and female roles in movies. Early-Present Gender StereotypesRead MoreGender Portrayal Of The Media813 Words   |  4 PagesGender Portrayal in Media Media; â€Å"The main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively† Oxford dictionary. In recent years a rising issue of media gender portrayal has been massively looked at from a sociological perspective. Everything and every picture has been depicted in this primarily visual age. There’s a giant number of visual information going through our conscious and subconscious daily at a fast pace. A lot of different point of viewsRead MoreThe Division Of Gender Roles844 Words   |  4 Pages The division of gender roles is deeply rooted in society. Throughout history men have taken upon the role of independent financial providers plus of course protectors, whereas women have been portrayed as loving wives and mothers, responsible for raising the children as well as housework. Although females and males are far from being equals, the differences between genders are incredibly smaller than in the past. Unfortunately, mass media still use gender stereotypes believing they are well knownRead MoreMedia s Influence On Gender Relations And Sexuality1230 Words   |  5 Pa gesHistorically, media represented gender and sexuality in the way that matched the dominant public view and mirrors the evolution of gender-related biases and stereotypes and views on sexuality. In the course of time, gender relations and sexuality evolved and changed and all these changes found their reflection in mass media (Bonvillain, 1995, 210). Mass media, in their turn, portrayed gender relations and sexuality according to the dominant cultural view on gender relations and sexuality. This isRead MoreGender And Gender : Response Paper916 Words   |  4 PagesGender: Response Paper Since the beginnings of time itself, people of all cultures and nations have found themselves enforcing morals, etiquette, and unspoken guidelines on how to live that have been formed through many generations. Many of these â€Å"rules† are so engrained in our culture that we do not question them or consider why they exist and how they were formed. Throughout our readings we discussed the concept of gender, one of the most prominent examples of a topic that most do not actively